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William Hill is operated by WHG (International) Limited, a company registered in Gibraltar. William Hill is licensed and regulated by the UK Gambling Commission (Number: 000-039225 R-319373-001) for customers in Great Britain, and licensed by the Gibraltar Government and regulated by the Gibraltar Gambling Commissioner (RGL no. 034 & 042) for all other customers.
The registered office of William Hill is at 6/1 Waterport Place, Gibraltar, with registered company number 99191. William Hill is a registered I.B.A.S bookmaker.
William Hill is committed to supporting Responsible Gaming. Underage gambling is an offence.
Sports betting from your favorite sports app
Get a risk-free first bet up to $500 !
All about your new
A better experience
With easy-to-use navigation and the most intuitive layout, placing a bet, depositing and withdrawing your winnings has never been easier.
All the games that count
Bet on all your favorite sports by accessing a wide range of pre-game and in-play betting across the NFL, NCAA Football, NBA, NCAA Basketball, MLB, NHL and more.
Never miss a moment
Take advantage of lightning fast score updates and live odds to ensure you never miss a beat when you’ve got skin in the game.
You call the shots
Choose from a comprehensive range of bet types, including: Moneyline, Points Spreads, Totals, Parlay Bets, Props, Teasers & Round Robins.
FUSE by theScore
Get an unparalleled cross-platform media
and betting experience on iOS.
Build your betslip from the boxscore! With a single tap, we’ll take you from theScore to theScore Bet, making it faster than ever to place a bet.
A dedicated home for betting
Your tab for all things bet. View personalized markets, access exclusive promos, and vote with or against the community on the latest game lines.
Track your bets and see cash out offers directly in theScore! Now you can follow the game and your bets all in one place without missing a beat.
Coming to you soon!
Not located in CO, IA, IN or NJ? Sign up to get the latest updates and find out when we're launching in your state.
Frequently asked questions
It's easy! Once you've created your account, login to theScore Bet app and select what bets you'd like to place from the offerings available in your preferred markets. Once you tap your selection it will automatically appear on your betslip. You can add additional bets to your betslip and determine the amount you wish to wager before placing your bet.
For more information check out our Quick Start Guide
- 100 %
- flexibility in your operations
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We are the worldвЂ™s leading B2B supplier of modular turnkey betting services and solutions. Betting operators have a diverse range of requirements and we are able to offer a portfolio of products and services that can fully serve the needs of the global betting and gaming market.
Virtual Baseball In-Play – Built for betting, built for real.
MTS Integrated Trading Solution – Improve your efficiency while reducing costs
OptimaMGSв„ў – the most powerful betting and gaming platform
With our recently acquired multi-channel gaming suite platform – OptimaMGS TM , we cater to the industryвЂ™s needs for a truly performing, scalable and flexible sportsbook and gaming platform. Incorporating our full range of captive sports data services and management tools (such as MTS), our solution can form the perfect foundation of a successful bookmaker business.
TheВ Asian Football ConfederationВ (AFC) today announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028. Under the new agreement, Sportradar becomes the Official Video and Data Distribution Partner for major AFC national team and club competitions including the AFC Asian Cup China 2023 […]
Learn how to get you sportsbook future-proof
The increasingly complex environment that sportsbooks operate within has intensified in 2020 and can be expected that further challenges will arise. When it comes to futureproofing a sportsbook, there are alternative methods yet to be explored in detail that can help overcome various challenges associated with bookmaker operations. Join us on Thursday 17th September at […]
Betradar-Tabcorp Deal Brings Live MLB Games to 4,400 TAB Venues Across Australia
More than 4,400 TAB venues across Australia will be able to show live Major League Baseball games following a deal between Tabcorp and its digital streaming partner, Betradar. The exclusive deal вЂ“ which builds on TabcorpвЂ™s acquisition of rights for its TAB wagering business – will utilise BetradarвЂ™s streaming services and TabcorpвЂ™s racing and sports […]
Sportradar delivers sports content and coverage above 2019 levels
Innovative approach to sports products and tournaments drives surge in coverage despite lack of traditional sports London – Sportradar, the global provider of sports content and intelligence, today released figures showing that they had sustained their delivery of sports content and coverage despite the lack of live sports globally due to COVID-19, even managing to […]
Q&A – Sportradar’s Werner Becher on Simulated Reality
This article is featured on Sport Industry Group By Sport Industry Group April 15th, 2020 Suspensions and cancellations have been dotted across the sporting landscape as a result of the coronavirus pandemic, but in order to fill the void sports data intelligence company SportradarВ launched Simulated RealityВ – an AI-driven product drawingВ on historical data and statistical output […]
Simulated Reality: an alternative option for sports bettors
This article is featured on G3 NewsWire By Lewis April 15th, 2020 G3 speaks to Werner Becher, Head of US Betting at Sportradar, about how Simulated Reality enables fans to complete the season while live action sport is on hold, the technology powering the product and what this means for operators. Could you tell us […]
Recordings now available
Kambi quarterly results podcast - Q4 2020
Kambi is the leading, independent sportsbook partner to visionary operators worldwide, trusted to provide the tools and insight required to achieve long-term success in regulated markets, as well as offering the ultimate in sports betting technology.
Kambi’s unrelenting dedication to sports betting ensures its partners have a market-leading sportsbook to offer their players across retail and online.
Kambi was created to improve the sports betting experience for players across the globe. Every day we relish the challenge of developing and maintaining the highest quality sportsbook in the world, maintaining Kambi's record as the industry's only premium B2B sportsbook supplier. To achieve this, we look for the best people in and outside the industry to help us realise a simple belief, that the smallest incremental changes have the power to deliver the biggest impact.
Find out how you can help.
Where to meet us
The SBC Summit is where the world’s leading operators and suppliers come together to share the latest developments in sports betting and gaming. Kambi are delighted to sponsor this event as this represents a great opportunity to discuss the future of the industry.
Having gone virtual in 2020, G2E will bring the industry to Las Vegas in 2021. Kambi’s team will be on stand at the exhibition to talk delegates through how our technology can help to unlock their sports betting ambitions.
Partner With Confidence
Kambi is a leading provider of premium sports betting and technology services, driven by its vision to create unique and engaging sports betting experiences, together with its customers. Through its data-led Sportsbook core, Kambi not only provides a market-leading UX, but acts as an incubator for operator innovation and differentiation.
Coupled with its range of empowerment tools, enabling operators to control important customer-facing elements, Kambi can springboard visionary sportsbooks to success. Kambi is fully compliant in regulated markets and listed on First North at Nasdaq Stockholm under the symbol ‘KAMBI’.
In December 2016 the Unibet Group plc became Kindred Group plc, making it one of the largest online gambling operators in the world.
Founded in 2002, redbet is one of the early adopters of online betting. Having upgraded its sportsbook to Kambi's in 2018, redbet now offers a product that reflects its own dedication to the player experience.
ATG delivers a combination of world class trotting and thoroughbred racing and exciting and entertaining betting opportunities. They signed a multi-channel Sportsbook deal with Kambi in July 2018. n the world.
Launched in 2012, Draft Kings is a pioneering Fantasy sports provider in the USA, they signed with Kambi in June 2018 to launch a Sportsbook…
32Red plc is a UK-listed group focusing on the UK market. The existing 32Red Sport brand switched to Kambi in May 2014, and has enjoyed.
Greentube, a subsidiary of the NOVOMATIC Group signed with Kambi in February 2017 providing sportsbook to the European market.
LeoVegas Mobile Gaming Group holds a leading market position in mobile gaming and is listed on the First North Premier at Nasdaq Stockholm.
Mr Green is a Malta-licensed gaming company with a focus on Scandinavia and the United Kingdom. Mr Green signed with Kambi in.
Napoleon Games is a leading retail gaming group in Belgium. It went live with Kambi's.
Paf is an Åland (Finland) gaming company, controlled by the local Åland government. Its core market is Finland. Paf was Kambi’s first.
Grosvenor Sport is owned by the Rank Group plc a UK-based European gaming business, listed on the London Stock Exchange. Rank signed with Kambi in January.
BetPlay is Corredor Empresarial's new online sports betting vertical. Together with Kambi's customer, platform and casino content provider.
888 is one of the world’s leading online gaming providers. The 888sport brand switched to Kambi in May 2013 and has continued to exceed.
PlayCity, a subsidiary of Grupo Televisa, signed a long-term contract with Kambi in November 2016, after a successful 'proof of concept' and is now.
NagaWorld signed with Kambi in 2014 to provide a fully-managed, over-the-counter sportsbook solution at its flagship hotel, casino and.
Mohegan Gaming & Entertainment (MGE) is a master developer and operator of premier global integrated entertainment resorts, including Mohegan Sun in Uncasville, Connecticut.
National Lottery AD
National Lottery AD is the largest licensed gambling operator in Bulgaria and one of the most innovative in Central and Eastern Europe.
Sun International is one of Africa's largest tourism, leisure and gaming groups with a diverse portfolio of world-class resorts, luxury hotels and casinos.
Casumo is an innovative online gaming company formed in 2012. Casumo signed with Kambi in 2018
In September 2019 JACK Entertainment, a successful multi-state gaming operator, signed a long-term strategic partnership with Kambi to provide a high quality online and on property sportsbook.
Seneca Gaming Corporation
Seneca Gaming Corporation (SGC) signed a multi-channel deal with Kambi in November 2019. SGC was created in 2002 by the Seneca Nation of Indians and since then, have grown their US portfolio to include three locations in New York.
Stanleybet Romania, one of the leading sports betting brands in the Romanian market, becomes Kambi's 17th customer.
Rush Street Interactive
Rush Street Interactive, one of the fastest growing online gaming operators in the United States, signed with Kambi in 2018.
Parx Casino® is owned and operated by Greenwood Racing, Inc. and is the #1 revenue generating casino property in Pennsylvania. Parx features over 200,000 square feet of gaming; 3,270 slot machines and 148 live table games; 40 poker tables and live racing & simulcast action.
BetWarrior is a sports betting and casino operator utilising the latest in machine learning and artificial intelligence to deliver a truly personal user experience. Founded by two former PokerStars executives, it aims to leverage innovative technology to place the customer at the centre of the action.
Penn National Gaming
Penn National Gaming owns, operates or has ownership interests in gaming and racing facilities across North America. The company operates 42 facilities in 19 jurisdictions and has a leading customer loyalty programme with over five million active customers.
Founded in 1998, mybet is one of Germany's most recognizable sports betting brands and has throughout the years provided betting services to millions of customers. In February 2020, mybet partnered with Kambi to re-launch and provide their players with the industry's premium sportsbook.
Come and meet us
Indian Gaming Tradeshow & Convention
Listed on Nasdaq First North Growth market in Stockholm
Kambi is listed on First North at NASDAQ, Stockholm.
Registered office: Level 3, Quantum House, Abate Rigord Street, Ta’ Xbiex, XBX1120.
Registered in Malta No. C49768.
Kambi is participating in IBIS - the Integrity Betting Intelligence System - set up by the IOC to provide betting information to the IOC for the purpose of monitoring betting activities on the Olympic Games as well as on other competitions of International Federations.
Kambi Sports Solutions (Alderney) Limited is licensed and regulated in Great Britain by the Gambling Commission under account number (39076), the Alderney Gambling Control Commission (category 2 eGambling licence 92C2), the Malta Gaming Authority (licence number MGA/B2B/185/2010), the Dirección General de Ordenación del Juego (licencia general apuestas 204-11/GAIN0461269C/SGR) and the Romanian National Office for Gambling (class 2 licence - Decision 851/28.04.2016).